l 2023 has come to an end and many of the prophecies that we announced last year we are met:
- The importance and the continued growth of digital platforms in the creation of community and a solid that, in time, marry, and to strengthen those that are the values of the brand;
- How strong of a storytelling done duty in a digital communication where “no contact”;
- Algorithms and updates that are unstable, the most of climate change;
- New “types”, and how to inquire how the reel on Amazon;
- Doing SEO on social media and use them as search engines.
What to expect in 2024?
Let's start by Instagram and Facebook
Community: Instagram will focus on the strengthening of meaningful connections, with users of the Generation Z who plan to use social media mainly to keep in contact with friends and family.
Micro-InfluencersThere will be a growing interest in partnerships with micro-influencers, who, despite having a smaller following, tend to have rates of involvement at the highest and the most dedicated.
Content Authentic and unfiltered: A tendency towards content the most genuine and about, away from the the post too cared for. (THREADS)
Broadcast: Introduced in 2023, these platforms offer a way to communicate directly with the public, ideal for real-time updates, exclusive content and ads.
Shop: Instagram is turning into a market with a post that allow users to make purchases directly, simplifying the shopping experience (both shop link).
Surveys in the Comments: The use of polls in the comments section is growing, useful to increase the engagement and for a better understanding of the preferences of the public.
New ways of Collaboration: With the option “Collab”, users can collaborate on a post and reel, sharing, like and comments.
Virtual Rooms Instagram: This feature allows users to host virtual rooms to interact in real time with your followers. The Live Room can also be used to organize interactive webinars and courses related to your field. This allows an exchange of intimate knowledge and valuable resources. Offer this type of involvement pen creates an unforgettable experience for your customers and creates long-lasting relationships
Of course, I could never not appoint TikTok
Curiosity Peaked: Users of TikTok are seeking much more than a single “right answer”. Each curiosity and interest, and reaches its climax on TikTok, leading to prospects with relevant and new discoveries. For brands, this means creating content that's hyper-relevant, entertaining, and useful appetizer any question, even those that the community did not know of have.
Storytelling inclusiveThe stories on TikTok are characterized by different voices, formats, collaborative and topics that upset everything that we know about this traditional tale. The content on TikTok is designed to be re-interpreted and developed, so it is essential to mobilize the community and give them an equal role in shaping the identity and the narrative of their brand.
Bridging the Trust Gap: On TikTok, brands have an open line of communication with their consumers and the community, and can take advantage of the creator as a shortcut. Each campaign and a piece of organic content is an opportunity to share, listen and learn, building together trust and brand values to generate loyalty in the most profound, both in and out of the platform.
But we also trends that reflect the market average
Importance of subtitles in the video:: With the increase of users watch videos without sound, it becomes essential to add captions to videos posted on social media. This not only improves the accessibility, but also helps in SEO, thus increasing the chance of discovery content.
Greater authenticity in the contentOn social platforms, we are witnessing a trend towards content more authentic and less cared for, with an increase of the “photo dumps” and content that reflect the everyday reality of the users.
Priority to the ROI on specific platforms: The companies are becoming more strategic in the use of social media, focusing on the platforms that offer the best return on investment (ROI). This could lead some companies to reduce their presence on certain platforms that do not generate an ROI.
The importance of post at the best possible moment: The publication of the content in the moments when the audience is more active will remain a critical factor to maximize the engagement and visibility.
Customization on LinkedIn: LinkedIn is becoming a platform that's more personal, with posts that offer advice and the personal and professional. However, LinkedIn has also updated its algorithm to give priority to the professional contents, suggesting a greater emphasis on the sharing of specific knowledge and expertise.
Greater emphasis on entertainment: Social media platforms are moving more and more towards entertainment. Companies should consider to create content that are not just for promotion, but also fun and engaging.
Priority metrics: The metrics will remain a crucial component of the social strategy. By analyzing the metrics, companies can measure the success of their posts and to continue to adapt their social media strategy.
Choose carefully the platforms: It is not necessary to be present on every social platform. It is important to establish who is your audience and what type of content makes the most sense for your brand, using the bigger platforms to promote smaller accounts.
If you want to split really in this year 2024, you can't ignore my advice, you will help in the growth of your business through the use of digital tools
