Hi, I'm Alessandro Cataldo and I help people starting a company check whether the idea has a market and I work with SMEs on marketing strategy. We start from the offer and the numbers, then move to the channels that bring customers in. You can bring me in as a consultant or propose a collaboration in exchange for equity.
Areas of work: agrifood, disability and accessibility, digital and tech, work for equity, validation, positioning, go-to-market, investment rounds.
I have lived with cerebral palsy since birth. I am used to looking for solutions when the available ones do not work for me. At work I start from the same place: understand the problem before choosing how to solve it.
Alessandro Cataldo Montevarchi, Tuscany, born 2002
I help you work out who to sell to and with what offer. Then I work with you to reach those customers, checking costs and results as we go. How involved I get depends on the stage of the project.
Business development
Starting from early stage projects, we check whether there are customers willing to pay and whether the revenue can cover the costs. Then we define the offer and how to take it to market. If you are raising, I prepare the investor materials with you.
Marketing
We choose the channels together, based on the customers you want to reach and the budget you have. I run the work and we measure what it contributes to sales.
Work for equity
On some projects I consider coming in as a working partner. Work for equity means shares in the company in exchange for my work, with a commitment we define together.
Pick the situation closest to yours to see how we could work together. The timings are indicative and depend on the project.
Before you invest in building it, we check whether the problem you want to solve matters to potential customers. We agree on a test and a budget to find out whether anyone is willing to pay.
We look at where you lose potential customers and what each one costs you. The problem can sit in the offer, in the price or in the channels you use. We start from the data to decide what to change.
I consider projects in the sectors I know, with a team already committed. Before we talk about shares, I want to understand what I can contribute and how much work it takes. Then we set the terms of the collaboration.
We start from the data you have, test the assumptions and decide where to invest. These are the stages, with timings to adapt to your situation.
01
We go through revenue and costs, listen to customers and compare the alternatives already on the market.
1 to 2 weeks
02
We design tests for demand and willingness to pay. We agree up front how we will read the results.
2 to 4 weeks
03
We turn the results into an offer and a commercial plan, with owners and budgets attached.
4 to 8 weeks
04
We start the marketing work. Every month we put spend against results and decide what to keep and what to change.
ongoing
My experience is concentrated in agrifood, accessibility and digital projects. I also consider work in other sectors when my skills fit what the job needs.
01
I founded the Libera Associazione Disabili Imprenditori and I am its president. Through the YES! by LADI programme we support disabled people who want to start a business. That work helps me judge the needs a product has to answer.
Libera Associazione Disabili Imprenditori · president Inclusive entrepreneurship Accessibility as a market
02
I trained at catering school and then in food and agriculture marketing at the ITS in Grosseto. With The AfterTaste and my work in *beeco I have worked on how product, price and sales channels fit together in food.
The AfterTaste · founder *beeco Food & beverage Supply chain and retail
03
I work with startups building digital products and platforms, from testing demand to acquiring customers. With GEOrank I also work on how content surfaces in AI-based search engines.
AIUTASTARTUP · founder GEOrank · founder SaaS and platforms Rounds and investors
A committed and capable professional, able to listen to the client and at the same time steer them towards the right solution. Excellent.
Simone Bertin CEO, La Orange
I have worked with Alessandro several times and every time he surprises me more. With his straightforwardness he finds exactly the idea that finishes the job, through teamwork.
Davide Noto CEO, Tascapan
Alessandro proved to be very helpful, and above all a very capable professional. He solved my problem quickly, effectively and for good.
Pierpaolo Turri CEO, Maison Ginori Guelfa
Alessandro turns enthusiasm into competence. And it is contagious.
Renato Nesi Food marketer and trainer
Alessandro has always shown initiative and problem solving in every task he has been given. He is eager to learn and to test himself.
Gabriele Zappelli Director, Grosseto Export
A real professional. We have been working together for a while now and I recommend him without hesitation.
Nicola Donati CEO, The Island of Technology
The reviews were written in Italian and are translated here.
More reviews and references: LinkedIn
Interviews about my work and about YES! by LADI, the incubation programme for disabled people who want to start a business. The articles are in Italian.
Someone coming from outside sees only your problem. Being inside an ecosystem means also seeing who is already solving it, who is about to fund it, and who hit the same wall before you did.
I was born in Siena in 2002 and grew up in Montevarchi. I started in the kitchen, at catering school, then trained in food and agriculture marketing at the ITS in Grosseto. From there I moved into working with startups, on business models and marketing.
I founded AIUTASTARTUP, The AfterTaste and GEOrank. In 2025 came the Libera Associazione Disabili Imprenditori, which I chair, supporting disabled entrepreneurs and professionals. Out of that work came YES! by LADI, the incubation programme for disabled people.
I also bring these subjects to public talks. In December 2025 the University of Milan included me in the programme for the lecture Food Chemistry for Disability, alongside Chiara Di Lorenzo, on nutrition and disability.
The first call lasts 30 minutes and is free. You tell me where you are and what you want to solve. We work out whether to work together and where to start.
info@alessandrocataldo.it +39 339 4255390 LinkedIn Instagram
